Web analytics that show how your audience is reacting to your content
Sharing behaviours have completely shifted from public channels to private. This results in dark social traffic, wrongly attributed in most analytics platforms as Direct Traffic. With GetSocial you can track all shares, even the ones happening on Dark Social.
Track 100% of your social traffic
The majority of shares aren't made through social share buttons. In fact, about 78% of shares are made through Copy & Paste to private messaging tools such as Facebook Messenger, WhatsApp, Email and more. This traffic goes unnoticed in most analytics platforms, leaving you in the dark about the sharing behaviour of your audience.
Post level performance stats
GetSocial allows you to easily understand how much traffic each post is driving to your website, both through Dark Social and public channels. With engagement metrics such as number of shares, referrals, recirculation and virality score, you know exactly which of your content is most successful according to the KPIs that are important to you.
Cross-device tracking
Our platform helps you measure social shares made on desktop, tablet and mobile devices. We cover traditional share buttons, as well as copy & paste shares into private messaging (dark analytics).
Virality score
Our proprietary Virality Score identifies the best viral stories to feature, promote and distribute over the top performing channels. Combine this with our Viral Alerts and get notifications any time your content starts picking up.
Fully customizable tools
Match the look and feel of your website to the tools and create immersive social sharing experiences for your audience.
Debunking the Myths of Dark Social
There are still many misconceptions about the true meaning of Dark Social and what to do with it, despite the term earning a lot of attention from publishers and marketers over the last few years.
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