Dark Social Analytics

Discover the 78% of shares you are not measuring

Most shares are made through Copy & Paste to private messaging channels. Track this data and use Dark Social Analytics to increase the traffic and conversions of your content, maximize your ROI and get a better understanding of your audience.
14-day free trial. No credit card required.
dark social media analytics tracking
Web analytics that show how your audience is reacting to your content
Sharing behaviours have completely shifted from public channels to private. This results in dark social traffic, wrongly attributed in most analytics platforms as Direct Traffic. With GetSocial you can track all shares, even the ones happening on Dark Social.
Top Stories
Track the performance of all your stories and pages through engagement metrics, including Dark Social data.
Top Channels
See what social channels are being used to share your content and what’s bringing in the most traffic to your website.
Top Locations
Identify where in the world your content is being shared and where the most referrals are coming from.
Key Features
dark social media analytics tracking
Track 100% of your social traffic
The majority of shares aren't made through social share buttons. In fact, about 78% of shares are made through Copy & Paste to private messaging tools such as Facebook Messenger, WhatsApp, Email and more. This traffic goes unnoticed in most analytics platforms, leaving you in the dark about the sharing behaviour of your audience.
Post level performance stats
GetSocial allows you to easily understand how much traffic each post is driving to your website, both through Dark Social and public channels. With engagement metrics such as number of shares, referrals, recirculation and virality score, you know exactly which of your content is most successful according to the KPIs that are important to you.
Cross-device tracking
Our platform helps you measure social shares made on desktop, tablet and mobile devices. We cover traditional share buttons, as well as copy & paste shares into private messaging (dark analytics).
Virality score
Our proprietary Virality Score identifies the best viral stories to feature, promote and distribute over the top performing channels. Combine this with our Viral Alerts and get notifications any time your content starts picking up.
Fully customizable tools
Match the look and feel of your website to the tools and create immersive social sharing experiences for your audience.
top stories
Debunking the Myths of Dark Social
There are still many misconceptions about the true meaning of Dark Social and what to do with it, despite the term earning a lot of attention from publishers and marketers over the last few years.
Learn more
Get performance reports delivered to your inbox
analytics reports
Report Builder
Understand your results more easily through customizable reports sent to your inbox on a daily, weekly and monthly basis. With auto-generated insights for your most important metrics, you can share reports with your team and make better data-driven decisions. Get insights on:
  • Top stories
  • Top channels
  • Top locations
  • Top authors
  • Top sections
How Does It Work?

By tracking all public, private and dark social shares we identify the most successful content driving traffic & conversions,

social networks with the highest performance and the reasons why your content is going viral.

1Install GetSocial

Add GetSocial to your website so you can start collecting Dark Social data.

Activate Dark Social Tracking2

To measure 100% of shares.

3Get Insights

Get real ROI per channel and article,

not estimates.

Automate Content Scheduling4

Our data-driven algorithm determines which content to post when - to maximize your results.

Let's work together to track and improve your content's performance. Get started now!